Sahra & BeyondSahra& Beyond

The Journal

How we make what we make, and the places it comes from

We would rather explain something properly once than repeat an adjective. Most of what gets written about t-shirts in this region is either a spec sheet with no explanation or a page of words like premium and buttery that you cannot check.

So this is the other thing: what the numbers on a label actually mean, how a garment is put together and why those choices were made, and the places in the Emirates each design comes from. Written to be useful whether or not you buy anything.

Start here

The longer reference pieces, kept up to date rather than dated.

Sahra & Beyond · Drop 01 out now

Wear the wild side of the UAE

Original tees drawn from real places across the Emirates — the first drop is live now. Join the list and you will hear about the next one first.

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